Harmony is also a board member at Generation Success, a not for profit organisation that helps young, ambitious people from diverse backgrounds to realise their career aspirations through mentoring, coaching and access to industry experts and events. But with the coronavirus pandemic changing consumer habits and hitting print sales, how has Hearst adapted to weather the storm? Liz is Head of Media & Investment at Total Media, who are The Behavioural Planning Agency. Publishing Pandemic Roundtable with Jim Bilton publisher of MediaFutures- Bosacks Speaks Out: Don’t publishers need to be where the customers are? On November 10, Mediatel hosted a morning event in association with Magnetic, we took a closer look at the evolving magazine media industry. Share on. Jason White is the senior vice president and head of publishers for LiveRamp. Just a few simple questions for our panel to answer in this one…! Paul has over over 17 years commercial experience in the digital advertising sector, with the last 10 spent in programmatic focused roles. State of Retail. Demi is passionate about diversity in the advertising industry, he’s been panellist at adweek discussing race in the industry. James Mitchinson is the editor of The Yorkshire Post, recently awarded Most Trusted Newspaper in Britain status by PAMCo. At the recent Mediatel Future of Audio digital conference, representatives from Acast, Bauer Media and News UK all testified to record listening weeks since the UK went into lockdown; Acast also reported a 49% month-on-month increase in the number of people wanting to create new podcasts. Thank you for your comment - a copy has now been sent to the Mediatel Mediatel's The Future of Brands ... Mediatel's latest invitation only breakfast seminar, held in association with Trinity Mirror Solutions Contact us for help, First time user? Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox. As Senior Director, Publisher Development, he is responsible for growing the company’s publisher relationship with a current focus on Audience data trading, PMP, programmatic video and in-app monetisation. Before joining the sales house Carlton Television and then ITV where he spent two years. Previously he has led global media partnerships at Diageo, digital strategy agency side at Carat and social media at Mondelez. From 23rd - 25th November, we will gather senior leaders and experts in #publishing, #OOH, #TV, #video, #mediatrading, #audio, #gaming and #entertainment to look ahead to the future. “In fact, when people under 35 read newsbrands, they are four times more likely to say that it ‘made me change my behaviour’, than those who are over 35,” she said. Michael Brunt is no stranger to the pressure of breaking down the paywall when a news surge arrives. Download Whitepaper. Latest Research. For five years, Summerscale also launched and edited a print and digital magazine called Notes from the Underground, distributing over 400,000 copies over five issues. Future-proofing your media business in our post-pandemic world OPINION The worldwide spread of COVID-19 has had a quick and damaging effect on the global economy, with businesses across all sectors feeling the effects thanks to operational disruptions and increased pressure on … While a lot may happen between now and Chrome’s stated cookie cull deadline of January 2022, advertisers and publishers must act sooner rather than later in order to be prepared for the post-cookie world. She is chair of Reach plc’s Reaching Gender Equality group and Deputy Chair of Women In Journalism. Karl’s next challenge was to join Kenshoo in 2011 as their first sales hire outside of the US, 6 good years with Kenshoo saw him lead sales as VP for EMEA until 2017. Receive weekly round-ups of the latest comment, opinion and media news, Captify’s intent-rich data set powers advertising for many of the world’s largest brands including Apple, Disney, Adidas, American Express and Microsoft. Previous to building Captify, Dominic used to be a professional drummer signed to Polydor Universal, featuring on various chart hits and touring the world supporting various major label artists such as Blondie, Aha, Fatboy Slim and The Bravery. Prior to that, James worked in TV, with stints at ITV and other commercial television businesses, working his way up to become Managing Director of Virgin Media’s television sales house from 2005. Elliot Millard, head of planning at Wavemaker, explained further that "Britishness" is quite hard to define, but with the added lens that different generations will interpret it slightly differently, the danger of getting it wrong is high. Remember me. James has worked in the media industry for over 25 years and joined Hearst from Reach PLC (previously Trinity Mirror) where he was Chief Revenue Officer from 2014 with responsibility for commercial revenue across the group. Jerry is a vocal proponent of the power of inclusion within advertising, is an Outvertising Board Member and during his time at Diageo led their Rainbow Network, employee resource group. Whichever way you slice it there are more ways to make money from publishing than ever before. In our seventh episode, Mediatel News' Editor, Michaela Jefferson, interviews James Wildman, president of Hearst Europe and CEO of Hearst UK, to discuss the impact of Covid-19 on the business, and what the future holds for the publisher's magazine brands. Carol has over a decade of industry experience, transforming business through human centred design and strategic thinking. Prior to LiveRamp, Jason was the executive vice president and general manager of global programmatic for ViacomCBS. We believe in the effectiveness of collaboration, we harness the power of creativity and we think long term. She moved to become Features Editor on the Daily Mirror in 2001. Further views from Network N and Criteo were shared, before Kehinde’s closing remarks that the industry must now take time to reflect, looking at how it can approach new technologies and move the conversation forward, while focusing both on the importance of privacy and commercial viability. Maria is a strong minded, high energy and highly articulate Irish woman who revels in impactful action. The awards celebrate innovation in survey design, creativity in data communication, insight and research effectiveness. Craig is passionate about generating advertiser value through high attention channels that real people engage with, whilst helping find a way to sustain the creation of those environments, and ultimately maintain a free information economy. IEEE’s ISSCC has been publishing papers for 66 years and is the world's most well-known international conference on solid-state circuits. By: Axle ai. vbuta(a)mediatel.cz. Time: sign-up. GroupM is the world’s leading media investment company responsible for more than $50B in annual media investment through agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. Mediatel Group Logo. Global events designed to inform, educate and inspire. Media professionals congregated from around the world on November 25 to reach one destination - a link on the Mediatel Events website. MediaTel seminar. In this opening session, the panel take a deep dive into: The creative in any advertising campaign is key to the success or failure of what you are trying to achieve and the rules to knowing your audience are no different in the LGBT+ community. Live stream. Amazin has so far spoken to B.D Wong, Leo Sheng, Leonardo Nam a Rain Valdez. A&A with axle ai Team. His current client portfolio consists of amongst others; Warner Bros, HSBC, VW brands and Diageo. A fitting end to 2020, with a future-facing conference attended by a decentralised audience, separate physically, yet descending upon one fixed spot to discuss the future of publishing. Maria Cadbury is the Managing Director of Persollo, a leading eCommerce and AI-Driven Live Data Analytics Platform for Influencer Marketing. Is context less important in a performance driven marketing world? direct to your inbox. Matthew Rogerson is Director of Public Policy at Guardian Media Group where he is engaged on issues including data privacy, editorial freedom, issues of dominance in the digital economy and the broader question of the future of the high-quality news media. Last week Mediatel hosted a day-long online conference, The Future of Diversity – Standing Shoulder to Shoulder, in response to the ongoing Black Lives Matter movement and the calls from adland for meaningful and lasting industry-wide change. Moreover, triple-digit revenue growth through customer acquisition and monetization initiatives can be attributed to his work with various Fortune 100 companies and start-ups. Mediatel hosted The Future of Publishing today (25 June). The DSC strives to help any agency, brand or publisher create work that never offends or misrepresents, something we see all too often in the advertising and marketing industry today. Join us as we play our part in building a better indistry. Every publisher has had to adapt to digital, and while they are great at adding on new 'bits' to their product, they are less good at complete reinvention. The sharpest media opinion, news and analysis, PAMCo: Total brand reach of UK newsbrands, Five key takeouts from the latest PAMCo release for newsbrands, October ABCs: FT and Observer buck the trend as circulations drop, September ABCs: newsbrand circulations begin slow recovery, August ABCs: Newsbrand circulations plummet post-lockdown, Rajar Q1 2020: National stations and networks, Rajar Q4 2019: National stations and networks. It’s quite dangerous for brands to align themselves with whatever their notion of Britishness is" - Belinda Beeftink, IPA. Throughout his career he’s worked for some of the biggest names in the media industry including Channel 4, Verizon Media and AOL. Ask Axle AI Anything! Later, for those publishers looking to add flexibility into their revenue strategy, Marie Claire’s Emily Ferguson, director of ecommerce, and PHD’s business director Demi Abiola discussed how publishers can launch new revenue streams to set them ahead of their competition in a world where advertising revenues are less certain. This week, the Newsworks team took a look back at the ads and created a gallery of the best ones. But where The Economist differs is by having one eye fixed on the future. Discussing how brands can tap into public perceptions of "Britishness", Luke Hand, head of insight at Mail Metro Media, commented that for publishers and brands wishing to understand how different generations view Britishness, it is important to realise that the notion is up for debate and is constantly redefined. As an industry expert with over 30 years’ experience, she also produces a number of overviews of the latest developments in international audience measurement, including ones for the PDRF – now asi’s International Publishing & Data Conference – and EMRO (European Media Research Organisation)
As legendary ad man Sir John Hegarty put it: “Creativity can change the way we feel about something and will stay with us for eternity”, and that is why on October 14-15 Mediatel Events and Glug Events are partnering to bring our audiences together for a two-day celebration of creativity. Σύγχρονο 24/7 τηλεφωνικό κέντρο, στελεχωμένο με υπεύθυνους και έμπειρους agents. She is responsible for the entire editorial output of the publication, delivering essential media news and the sharpest opinion to its readers. Publishing’s glacial production and sales schedule, in which even a hot book takes a year or two to reach the market, means that some of the most urgent stories will not get told as quickly. Prior to that he worked as product management director for the mobile technology company AdMaxim, and as product manager at MoBank. Two weeks on from the Future of Diversity: Standing Shoulder to Shoulder digital event, Mediatel’s Steven Scaffardi hosted a roundtable debate looking at how the ad industry can live up to the promises it made in response to the Black Lives Matter movement. He was recently featured on the IPA’s ‘iList’ - a selection of trailblazers for inclusivity in the marketing industry. The magazine featured fiction and non-fiction from writers including Matthew Quick (Silver Linings Playbook), William Boyd (A Very Human Heart, DW Wilson (BBC National Short Story Award Winner 2013) and David Vann, amongst many others. The agenda kicked off with the panel ‘Covering covid: the story of a generation’ where Society of Editors' executive director Ian Murray was joined by Alison Phillips, editor of the Daily Mirror and James Mitchinson, editor of the Yorkshire Post. This new tool is able to tell if the story has a positive or negative sentiment, therefore allowing advertisers to plan and be more effective with their advertising to combat keyword blocking. In this session, we ask whether this is the right approach and could it work in the UK. Prior to joining News UK, Michael was Publisher and Chief Operating Office for The Economist. As the morning continued, we heard EMPIRE’s editor-in-chief Terri White in conversation with PHD Media’s head of response Lauren Ogúndèkó, where she discussed how the magazine brand has evolved in recent months in response to industry forces and changing consumer behaviour. Throughout his career spanning more than 20 years, Jason has accumulated extensive experience implementing best of breed strategies across the lumascape. So how should the industry respond? ID5's technology enables publishers to increase programmatic revenues and improve user experience with privacy by design, and allows ad tech platforms to operate more efficiently and to maximise the value of data and inventory. The Impact of COVID-19 on the Future of Sport events insight sport and entertainment. Three months of flocking online to purchase anything that they couldn’t buy in-store, UK consumers new found intent to shop digitally has risen both in the immediate term and for the future. David Pidgeon was editor between 2012 and July 2020. But perhaps one of the most interesting debates of the day arose during Mail Metro Media’s discussion around the cross-generational divide in media representation. She is also the UK liaison for the US based IAB Tech Lab; working to educate and drive adoption of market standards. Ian Murray, Executive Director, Society of Editors, James Mitchinson, Editor, The Yorkshire Post, Caroline Tredget, Sales Director, The Times & The Sunday Times, Craig Smith, Head of Publishing, GroupM UK, Katherine Page, Consultant, Katherine Page Media Research Consultancy Ltd, Demi Abiola, Publishing Director, PHD Media, Babs Kehinde, Senior Director, Publisher Development, PubMatic, Denis Palmer, Global Director Channel Partnerships, Zeotap, Dominic Joseph, CEO & Co-Founder, Captify, Joanna Burton, Chief Strategy Officer, ID5, Harmony Murphy, Head of UK Advertising, eBay, Michael Brunt, General Manager, Times Newspapers Ltd, Tristan Summerscale, Head of Digital Product & Delivery - Client Solutions, The Economist Group, Michaela Jefferson, Reporter, Mediatel News, Sophie Tighe, Head of Instagram and Snapchat, LadBible Group, Reece Brown, Entertainment Partnerships Manager, Twitter, Mark Sandford, Co-Founder & Commercial Director, Book of Man, Maria Cadbury, Managing Director, Persollo, Liz Duff, Head of Media and Investment, Total Media, Matthew Rogerson, Director of Public Policy, Guardian Media Group, Jason White, Senior Vice President & Head of Publishers, LiveRamp, Michael Mullaney, SVP, Global Digital Revenue, The Economist Group, Karen Eccles, Senior Director of Commercial Innovation, The Telegraph, Sherzod Rizaev, VP of Commercial Operations, Minute Media, Christopher Kenna, CEO & Founder, Brand Advance, Joanne Oatts, Creative Director, OattsWinter, Edd Weller, Brand Partnerships Director, IngenuIT, Richard Miles, CEO + Founder, The Diversity Standards Collective, Mark Runacus MBE, Co-Founder and Planning Partner, Wax/On, Amazin LeThi, Athlete Ally & Stonewall Ambassador / Founder, Amazin LeThi Foundation, The changing demographics of people’s attitudes towards sexuality, The history of diverse representation in modern advertising, Why the ad industry isn’t getting it right and how to change that, The Outvertising guide and best practice steps, Navigating Brand Safety without excluding minority audiences, Some examples and case studies that have worked in the past, The effectiveness & business benefit of progressive ads. Prior to that he was at LiveRamp where he oversaw business development having been initially involved with launching LiveRamp in the UK back in 2016. She is responsible for the entire editorial output of the publication, delivering essential media news and the sharpest opinion to its readers. She runs the media divisions of the agency, ensuring that behavioural planning principles are applied across everything we do. Having held senior positions in companies such as Verizon, PubMatic, Millennial Media, StrikeAd, Reuters & The Daily Telegraph, he was nominated for and won the prestigious Exchange Wire title of AdTech personality of the year (2018) for his continued industry efforts to promote the benefits of data driven advertising to both buy & sell sides. She is a global Vietnamese LGBTQ sports and human rights advocate, thought leader and global ambassador. He was the president of the Society of Editors for 2013-2014 and has been a member of the Society since its formation in 1999. He started his career in finance as an accountant for KPMG. Total Media’s understanding of human behaviour helps improve marketing effectiveness for our clients. Mediatel News bulletins Sign up now. Fast Forward: The Future of Video. “Audio is our biggest focus and strategy, and the biggest part of audio for now is podcasts. Detailed company description & address for Mediatel S.A.. Here he tells us how he got to this point and how he’s feeling having made Mediatel’s Future Media Leader of the Year shortlist… She is a Stonewall UK and Athlete Ally sports champion ambassador and a global ambassador for Vietnam Relief Services. On June 25, Mediatel Events present a double header – The Future of Publishing and The Future of Diversity: Pride in Advertising – in the latest of our exciting series of digital events. Prior to PubMatic, Babs held various director-level positions at OpenX, Essence, Yahoo!, playing a key role in their business development efforts. He is the editorial director for JPIMedia Yorkshire, responsible for a score of news brands that employ over 100 journalists across Yorkshire, as well as a Westminster Correspondent and City Editor, both based in London. Every year over a million people attend Hearst’s highly acclaimed events such as the Country Living Fairs and Red Smart Women Week. Poskytovat komplexní marketingová řešení pro malé, střední firmy a živnostníky za dostupných podmínek a pomoci jim najít produkt či službu dle vlastních nároků a požadavků vždy s ohledem na nejmodernější online řešení a efektivitu. Previously Mark was an owner of Karmarama, then one of the UK’s largest independent creative agencies, and now part of Accenture Interactive. Mediatel General Information Description. She is passionate about the power of integrated channel planning and approaching media planning in a channel agnostic manner. He has served on the advisory boards of Tumri, Convertro, TrueCar, OpenX, Index, Clean.io. GroupM has a global team of 36,400 people operating in 80 markets, representing 30% of all media billings worldwide; 1 in 3 ads are placed by the network. In his spare time, you will find Demi playing poker, in the boxing gym or practising Yoga. She is also part of the Team Biden LGBTQ committee. Matthew previously spent five years as Head of Public Affairs and Policy at Virgin Media and worked in Parliament for a number of MPs. Mark presents the fortnightly advertising podcast Wax Lyrical. We'll be taking a look at how brands can engage with the LGBT+ community beyond just the month of June through both their advertising and media plans. There are other digital fortnights dedicated to the future of audio, media trading, publishing, out-of-home and gaming. Reset your password. Dominic was also championed in the CEO category in the BIMA100 2016 and named Scale Up Entrepreneur of the year 2018 and the Great British Entrepreneur awards. Ian is the former Editor of the Southern Daily Echo and the Editor in Chief of Newsquest’s Hampshire titles. To date, Minute Media’s owned and operated destinations include The Players’ Tribune, 90min, 12up, DBLTAP, Mental Floss, The Big Lead, and FanSided. Now, Karl heads up the EMEA sales and client service teams at 4C. She is also a former competitive bodybuilder, entertainment executive and the first Vietnamese internationally published fitness author. Previously Michael held senior positions at Yahoo, Amobee, MediaMath and IDG. ... which focused on the future of publishing. Entirely volunteer run and Not For Profit, Outvertising works with brands and their creative and media partners for more positive LGBTQ+ inclusion in all paid media, and fights for a prejudice free creative working environment as part of a joined-up inclusion and diversity strategy. Mediatel News and Events regularly speak to the top names in the industry and share their archive here, hosted by Jack Fielder. Like-for-like revenues from existing clients rose 6% and Zenith increased its awards haul at […] - Brian Jacobs, Enreach. Ian Murray executive director of the Society of Editors will be joined by Alison Phillips, editor of the Daily Mirror and James Mitchinson editor of the Yorkshire Post, to discuss how they have handled the crisis so far and what they believe the future holds for news brands. A fitting end to 2020, with a future-facing conference attended by a decentralised audience, separate physically, yet descending upon one fixed spot to discuss the future of publishing. Right now, if I saw a product with a union jack on it, I wouldn’t buy that thing, because it feels like a politicized statement rather than a collective statement.”, Agreeing, Belinda Beeftink, research director, IPA, added: “I think it’s quite dangerous for brands to align themselves with whatever their notion of Britishness is, because across generations, we can see from the research that Mail Metro Media have done that people’s ideas of Britishness are very different according to their generation.”, For Beeftink, it is okay to work with Gen Z on redefining Britishness, but only if it is authentic. Mark Sandford - Co-Founder and Commercial Director for The Book of Man, the award winning platform that looks at the inner lives of men with a specific focus on mental health and well-being. Demi Abiola is a Publishing Director at PHD media, where he joined in September 2005. Captify is the largest independent holder of consumer Search Data outside of Google & Amazon and its unique technology understands the intent of consumers across all channels including Voice Search, Desktop on site Search and in-app search. She is the co-host of America Did What? Click here to download the post event report. Create account, Sam Tidmarsh summarises the first morning of The Future of Media, which focused on the future of publishing. Tristan leads a global digital delivery team in the Client Solutions division of The Economist's Publisher team. Last year the Society of Editors awarded The Yorkshire Post the accolades of Campaign of the Year and Front Page of the Year. “Those are your future consumers,” added Dorcas Matomby, account executive, Mother. In 2020, Amazin became the first Asian LGBTQ Athlete to be honoured at the Brooklyn Nets 4th Annual Pride Night at the Barclays Centre in Brooklyn with the 'Game Ball Delivery’ and during 2020, Pride Month, Amazin partnered with The Advocate to host the first Pride Month Asian LGBTQ voices Instagram live series on their Instagram. Mediatel Events is a global leader in delivering world-class leadership forums, networking opportunities and information sharing to the television, media, adtech, telecoms and advertising industry. A champion for publisher-supported advertising, Jason continues to advocate for premium content and the democratization of information to keep the internet free in a post-cookie world. Once Chief Revenue Officer at Trinity Mirror (now Reach Plc), he left the newsbrand publisher three years ago to join the world of magazine media at Hearst – a move he has since described as like finding his “spiritual home”. Password. mediatel.co.uk does not work for you? 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