This can be a great tool for customer service. And you can always use your Facebook to promote new content that you’ve created to get visitors to your site. Not only do you need content, but you need an entire video setup with a camera, lighting, microphones and video editing. hat could possibly be wrong with YouTube? Comprehensive approach to digital risk management KPMG Digital Signals Insights Platform is an intelligent, always-on application which helps clients identify, assess and act on insights arrived at from a set of digital risks. Oh and if you thought teenagers aren’t using Facebook, think again. For example, a single blog post that we published has been generating 300-400 views per day at LYFE Marketing. No matter what industry your company is in, you can use Instagram to showcase your products and tell your brand story in a way that’s visually appealing. As appropriate, there are … If a user isn’t paying for a product, the product is the user. The guiding policy principles pursued by the Commission are: 1. Unlike other social media platforms, Instagram is heavily focused on visuals, both images and video. You can also find about 26% of its users between the ages of 30-49.Â. Contact us today to lay out a strategy that’ll work for your business! 85% of teenagers and even 38% of people over the age of 65.Â. YouTube is very effective, but production can be quite expensive if you want to stand out. A level playing field for comparable digital services; 2. Hashtags allow you to follow and participate in conversations about trending topics in your industry. If you are interested in our services, check out our social media management pricing and contact us to get started on your social media marketing needs. In addition, about half of people with college degrees use LinkedIn on a regular basis, probably searching for their next job opportunity or seeking to consume professional content. But when you do it correctly, people can favor or retweet what you’ve written so that you can appeal to a broader audience. This is the final report for the Digital Platforms Inquiry. Twitter also offers advertising opportunities for companies that want to deliver digital ads to their target customers on the social media platform. I mean, you’d think that people who chose to follow you would automatically see your content. It’s full of professionals across a wide-spectrum of industries, especially B2B companies. Digital Market Outlook ... Several of these are available on our platform, ... Statista has established itself as a reliable partner for the largest media companies of the world. Does the platform offer tools to share images on social? #3 Limit the Number of Social Media Platforms You Choose to be On. As mentioned earlier, LinkedIn does have a high-income audience. Social media companies make their profit from venture capitalists and investors - these investors make a bet that their investment will become popular and eventually have, hopefully, get a return in funds. The 3 different types of macro content consists of Video, Audio, and Written content. Expanding on Intrado Digital Media’s award-winning virtual event solution, Virtual Event Express is a do-it-yourself platform designed to provide customers with … But it takes a ton of work to get it work. How to Set and Reach Social Media Goals for Your Business, The Easiest Way To Build Brand Awareness Today, Facebook is a worthwhile investment for your company, its targeted digital advertising platform, Twitter also offers advertising opportunities, Social Media Marketing Trends & Predictions for 2021, 15 Free Digital Marketing Tools For Your Small Business (Tried & Tested), Facebook Shopping Report: Consumer Buying in 2021, How to Market a New Business With No Money. Also, when it comes to Macro vs Micro content, you should keep in mind that Macro content has a much longer shelf-life than Micro content. More and more consumers are using these channels to find new companies and engage with their favorite brands. For example, if you wanted to try a new cooking recipe, you could jump use Pinterest to find a food you’re interested in cooking. Ultimately, Instagram is a great platform to reach consumers at large, but it may not contain the most sophisticated audience for specific industries, like engineering or information technology, for example. Unlike other social media platforms, Instagram is heavily focused on visuals, both images and video. Instagram tends to have a bigger following in urban areas, meaning companies that focus on fashion or digital tech will usually do better than companies focused on agriculture or home-building. Before we start listing the best social media platforms, it is important that you understand how the criteria to choosing the best platforms for your business.Â. And it’s one of the only social media platforms where you don’t necessarily have to a bunch of videos or photos to stand-out. It has over 2 billion monthly active users! Although that’s not to say you still can’t find success if you’re not a young, trendy company — just that you’ll have to be little more creative with the photos you take. Some of the best social media platforms for business, like Facebook and Instagram, have become essential tools in the modern marketer’s toolbox. However, social media is far from static and what worked a few months ago may not get you the same good results now. You should master the art of 1-2  social media platforms before you consider adding more to your strategy. 80% of people with college degrees use YouTube. They have exceptional relationships within the music industry and have a fully licensed catalogue of over 11 million tracks in MP3 format, giving 7digital one of the broadest MP3 reaches in … That can include everything from a scarf to an infographic, which means practically any company can find at least part of their niche on this social network. Technology has revolutionized the go to market strategy of modern businesses. By size, it is undoubtedly the strongest force in the social media world, backed by an estimated 1.28 billion monthly users which include up to 73% of the adult population in the United States. This shouldn’t concern you if your business fits. Sitemap, Digital Marketing But no, it simply increases their chances of seeing your content on those platforms. In addition to providing you the ability to connect with a great number of people from diverse backgrounds, there are a few unique features that Facebook can offer your business. LinkedIn got its start as a business and employment-based social media platform. 3/4 of Facebook users visit the site on a daily basis. That’s why it’s essential to not only know the various social media networks available but also how they function for different sectors, audiences, and more. Not only does YouTube allow you to reach a wide audience of viewers across the globe, but it can also help with yourÂ, That means that Google may just serve your, If you are interested in our services, check out our. Tweets can be up to 280 characters, which allows you the ability to craft a short, sharp, and concise message. #2 Choose Social Media Platforms That are Specific to Your Content Type. Still have questions about the best social media platforms that we didn’t answer in this post? 9 Benefits of Social Media for Businesses, Build an Audience on Social Media With These Tips. Here are the Best Social Media Platforms for Business Platform #1: Facebook. That makes it the perfect social network for brands or companies that target young, hip demographics. Your brand can also take advantage of topics that are trending to expand your reach. It has several hundred million users every month, and some of them are bound to be interested in what you have to offer. Similarly, LinkedIn allows you to deliver ad content to those with the job roles that are involved with making purchasing decisions related to a company’s B2B offering. Micro-content, on the other hand, is short-form, easy to digest content. With an average of about 330 million active Twitter users worldwide, this channel is yet another one of the best social media platforms.Â. Not only does YouTube allow you to reach a wide audience of viewers across the globe, but it can also help with your search engine optimization (SEO). It has over 2 billion monthly active users!Â. With such a broad appeal, Facebook gives you the chance to turn your customer base into a community. Here you can see just how easy it is for users to shop on Facebook, save items they are interested in, and head straight to the company’s website to make a final purchase. When it comes to Twitter, there are a few valuable features that may help it qualify to be one of the best social media platforms for business. For one, over 1.9 billion people use YouTube on a regular basis. Examples of digital media include software, digital images, digital video, video games, web pages and websites, social media, digital data and databases, digital … 7. Ensuring that online platforms behave responsibly to protect core values; 3. The Pinterest Buy Button makes it easier than ever to sell products directly from your Pinterest page. Like Facebook, Instagram also allows you to message users directly. Top 14 Social Media Sites for Businesses in 2020, 6 Facebook Marketing Strategies that Will Help You Stand Out, Top 5 Ways to Use LinkedIn for Content Marketing, Why Your Marketing Team Needs to Use Pinterest, 6 Social Media Sites You Can Use With Video Advertising Services, The Undeniable Advantages of Facebook Ad Management Services, Organic vs. Call Toll Free: 888.449.3239 This is a destined-for-failure approach. Our social media agency knows just what it takes to help you grow your brand online. One interesting feature that can be useful is Instagram stories. In December 2017, the ACCC was directed to consider the impact of online search engines, social media and digital content aggregators (digital platforms) on competition in the media and advertising services markets. In order to choose the best social media platforms for your business, you need to understand your customers. According to several people on Quora, Qzone seems to be more popular among teenagers (while … I know, crazy right? Here’s a counterargument we hear a lot from our clients. We’re constantly up-to-date on the latest trends and best practices when it comes to social media marketing, and we’ll strive every day to get you the results that you want to see. No matter what industry your company is in, you can use, It’s full of professionals across a wide-spectrum of industries, especially, Another feature that makes LinkedIn one of theÂ, Ultimately, if you serve businesses or professionals, then, Twitter is a real-time social media platform.Â. To determine if Instagram will be one of the best social media platforms for your business, let’s look at the demographics.Â. It’s not necessary to be on every platform in the world. Don’t spread yourself too thin by trying to be on every single social media platform that exists. Each platform has … Is Social Media Marketing Right for Your Business? Below, we’ve put together a quick and simple guide to choosing the best social media for business in the new year. YouTube content can also be easily integrated onto your website or shared on other social media platforms for greater reach. Photos, contests, questions, videos, and other short posts work exceptionally well on Facebook. Here are the 3 biggest things you need to keep in mind. With that said, let’s look at some YouTube stats. With the power of social media on your side, your business can grow like never before! And because it’s limited in characters, it forces you to be creative with what you have to actually say. That Drives Results®. Instagram tends to have a bigger following in urban areas, meaning companies that focus on fashion or digital tech will usually do better than companies focused on agriculture or home-building. Each social media platform is like an art. Users can also network with one another through personal and professional interests. Need Help with Your Social Media Marketing? Demographics: Men and women, ages 18-65 and older. Whether you are sharing the links from your website or uploading the media directly to social media, you can increase your visibility. A social media agency can help you with this challenge, and help you make the most of this social media site for businesses. Only 43% of people with college degrees use Instagram, and only 42% of high-income earners use Instagram on a daily basis. Most people use Pinterest to find inspiration or helpful content. Can I customize the sharing settings for my content? LinkedIn currently boasts just over 300 million users are active on a monthly basis. Still not sure which channels are the best social media platforms for your business? That means that Google may just serve your YouTube video content in its search engine results page for keywords that you are trying to target. Y, ou should master the art of 1-2  social media platforms. Broadcast Broadcast media such as television and radio that is delivered with digital technologies such as streaming media. As social media and digital marketing evolve, so should your company's advertising strategies. YouTube is arguably the best social media platform that exists. Although that’s not to say you still can’t find success if you’re not a young, trendy company — just that you’ll have to be little more creative with the photos you take. But the fact is that it is still the largest social media platform by far in terms of users. Marketing Cloud: Marketing Cloud’s social media management platform is perfect for companies who have multiple people contributing to their social media campaigns. LinkedIn is mostly used by professionals between the ages of 30-49 years of age. Pinterest is a place to share (or “pin”) different visual content so that other people can see it. The key to successful social media marketing will be choosing the best social media platform for your business. "The code prohibits digital platforms from discriminating against Australian news media businesses that are covered by the code. But the fact is that it is still the largest social media platform by far in terms of users. Digital Recon: Reconnaissance of your known and unknown digital assets About half of people making over $75,000/year use LinkedIn on a regular basis.Â. Celebrating 25+ Years of Digital Marketing Excellence 38% of people in their category actively use Twitter, and surprisingly 32% of all teenagers use Twitter as well. So, in order to choose the best social media platforms for your business, you need to pick the ones where your audience is located. This provides an excellent opportunity for brands to drive real engagement with influencers and decision makers across different industries. Though digital ads on LinkedIn may be more expensive than ads on Facebook, this ad opportunity allows B2B brands to reach individuals from the specific industries that they are targeting. Instagram is another platform that feels like it’s non-negotiable. So, in terms of audience size, it’s 4x smaller than Facebook, and 2x smaller than Instagram. In terms of income, YouTube is heavily used by high-income individuals. The image-focus of the platform also makes it ideal for brands in the fashion, home décor, art, food, or fitness industries. Also, when it comes to Macro vs Micro content, you should keep in mind that Macro content has a much longer shelf-life than Micro content. Now, let’s go over some specific platforms to help you choose the best platforms for your business. How do they prefer to receive information about your type of products and services?Â. 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