What is pretty remarkable is that Tesla does not need to look far to find a marketing strategy that works without being deceptive. Background to the company The company Tesla is one of the largest car manufacturing companies in the world. In this module you will apply the theory you have learned from the pricing strategy course to the Tesla Motors case study. I learned about the marketing mix, by writing this paper early on in the semester. Business strategy review of Tesla Motors. Modèle Dossier Lancement de Produit ou de Projets, Marketing Positioning Tesla / Positioning a product, Strategic marketing For Tesla Motors - UC Berkeley Extension, Tesla Company marketing Research final draft, No public clipboards found for this slide. The tesla marketing strategy chooses a manufacturing company named Tesla. Tesla Motors Investor Presentation January 2014 . You can change your ad preferences anytime. Reinventing Service Best Service is No Service Part of the challenge in understanding Tesla’s strategy are the commentators. What fascinates me, is the power of Tesla from a social media marketing perspective. Marketing strategy involves the analysis of Tesla as a company without focusing on any of the two brands of cars that are currently at its disposal. Social media is only accelerating so don’t pump the brakes on … Also of note is the company’s gradual a… If you continue browsing the site, you agree to the use of cookies on this website. Darden School of Business Tesla Strategic Analysis, No public clipboards found for this slide. Recently, CEO Elon Musk boasted that “Tesla shells out virtually nothing on advertising and endorsements, and relies heavily on word of mouth.” P. Looks like you’ve clipped this slide to already. See our Privacy Policy and User Agreement for details. The battery of the product can be charged in any big resorts or restaurants. Tesla Motors is unique because it is not merely selling cars but also selling new technologies. On social media, compared to other auto giants Tesla is in the top 3, outperforming Volkswagen, Ford, and Toyota. Over in China, there is a … See our User Agreement and Privacy Policy. In this category, Tesla cars have become the … Tesla specializes in electric cars and other products such as lithium batteries and solar panels. Many ask the wrong questions, such as why Tesla TSLA, … We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. In this paper, the approach will be a brief introduction of the company as a player in the larger auto industry, with a presentation of the situational analysis being made thereafter. In addition to today’s announcement of the standard $35,000 Model 3, Tesla has also described a significant shift in their sales strategy. Tesla, Inc., which was Tesla Motors Inc. in the former days, has reached the heights of success as a dynamic automotive and energy solutions organization. This slide shows Tesla’s product strategy graphically; transitioning form low volume, high price to large market and low price. Get Your CEO to be Social. But on top of building personal vehicles that drove like race cars, Musk used some marketing … Have you ever seen a Tesla ad on TV, in a newspaper, or even on a web site? Tesla's Strategy in 2020 - A comprehensive overview - YouTube Tesla, Inc. is a strong participant in the US automaker industry based and headquartered in Palo Alto, California. Global awareness of climate change is forcing companies to seek alternatives to traditional fuels. Renny Saldanha As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. Instead, the electric automaker focuses on social media marketing. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Patricia Trutescu. This is a presentation I made about Tesla's international business strategies on the 30th May 2017 at Pusan National University. New initiatives. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. I … It seems like people from Tesla are trying their best not to sell. Marketing Mix of Tesla analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Tesla marketing strategy. Yet, Tesla name recognition is very high. The project was to select a company, and discuss the marketing mix, and how the company employs each aspect. This element of the marketing mix identifies the organization’s outputs or products sold to target customers. The industry that spawned an era called the Horsepower Wars has a rich history of giving consumers as … Tesla Strategy 1. which have helped the brand grow. Clipping is a handy way to collect important slides you want to go back to later. From a marketing point of view, Tesla already has a big advantage in some categories. Tesla doesn’t need paid advertisements to make sales. Now customize the name of a clipboard to store your clips. It should decide: Whether the company wants to make the product available to targeted customer segments through its channels, or it needs a distribution partner to serve the customers' needs. It is based on the case study paper titled "TESLA International Business Strategies," which I wrote as a Essentially, Tesla markets to its customers by not directly marketing to them. You can change your ad preferences anytime. Victor Hang Fung Tesla Marketing Strategy 1. Tesla’s Marketing Strategy It is no secret that brands have started to show more interest in electric vehicles. Tesla This is definitely a unique marketing strategy. It's a brand founded in 2003. Albert Alla Smita Biswas Victor Hang Fung Renny Saldanha Patricia Trutescu 2. The fact is, Tesla is a fascinating concept to begin with. Tesla was named after Nikola Tesla, who was a very successful inventor and scientist of his time. The organization invests in manufacturing cars that belong to the next generation amenities. It encourages others, namely customers, to do the selling for them. A., Biswas. Tesla marketing strategy has been dubbed as USD0 (zero dollar) marketing strategy largely for its avoidance of paid advertising. If you continue browsing the site, you agree to the use of cookies on this website. Tesla's Marketing Strategy on Social - The "Apple" Approach. Let’s say you’ve … Marketing promotion (Objective and strategies) Tesla Motor’s marketing strategy is completely different from that of the other automobile companies. Video created by IE Business School for the course "Marketing Mix Implementation Capstone ". Tesla Mission “Our goal is to create awareness of the potential of Electric Vehicles and particularly around those created by Tesla Motors” We want to bring powerful electric cars from the narrow luxury market to mainstream America -Elon Musk | CEO and Chief Architect Instead, Tesla focuses on word of mouth advertising, and referrals. I think the OP fails to appreciate the elegance of Tesla’s current marketing strategy. He had remarkable achievements in Radio technology and electrical engineering of Serbian descent. All of the company's courses are: Marketing strategy helps companies achieve business goals & objectives, and … Nope. Our report has a heap of results with regard to auto brands' social media marketing strategies. Clipping is a handy way to collect important slides you want to go back to later. 4) Office productivity - Microsoft Excel, PowerPoint, Microsoft Word, and Microsoft Outlook. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Failing. Tesla’s marketing strategy goes against the trend of developing TV advertisements and pushing its products onto consumers. Tesla’s B2B Marketing Plan. If you continue browsing the site, you agree to the use of cookies on this website. Tesla | Driving success with social media marketing strategy. Winning. Promotional strategy in the marketing strategy of Tesla : Tesla is very much fond of the social media and it’s the CEO who is the face of the brand. “We set out to prove that electric vehicles could be awesome.” Smita Biswas Intensity of Competitive RivalryHighly competitiveTop 8 Global Auto Makers = >90% of global revenueTop 4 US Auto Makers= > 75% of US revenueIndustry ConsolidationThreat of EntryLowNew entry must spend large amount of $$Economies of ScaleStrong established brand equityExperienced manufacturing techniques = highly efficientAccess to raw materialsSubstitutesGrowing number of substitutes, 1. Play Hard to Get. The company uses product development to fulfill corporate objectives in this 4P variable. Tesla Inc. Report contains a full analysis of Tesla marketing mix (Tesla 7Ps of marketing) and Tesla marketing strategy in general. Bargaining power of Customer : Tesla's marketing strategy of Direct sales influences the bargaining power of customer. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Tesla. It goes without saying, but Tesla won’t be where it is today without its … V, Saldanha.R., Trutescu. ... Read more on Competitive strategy or related topics Technology and Transportation. This Marketing Strategy element requires Tesla Inc to make some important decisions when developing its distribution plan. S., Fung. Group Project with Alla. Instead of following the usual guidelines of "tweet this much, include videos" etc., you start to make your own. 5) Blockchain for Business. This isn't an approach that necessarily works for everyone, but when you've built a hype machine as Tesla has done, the rules of social media start to change. Albert Alla Joseph Baker Erica Long Jithu KrishnanAsaf Korkut Salomon Camhi Melody Tang 2. See our User Agreement and Privacy Policy. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Essentially, betting on Tesla Motors involves betting on a … Tesla’s MissionStrategy ChallengeRecommendationsCompany ProfileIndustry ConditionsDetailed Recommendations 3. 3) Entrepreneurship - Business Strategy, Management and HR Management, Marketing, Decision Making, Negotiation, and Persuasion, Tesla's Strategy and Marketing. 67% people preferred Hybrids, followed almost 61% people preferred electric cars, There are various other manufactures but here are the top few and their position, Tesla stood 3rd at 21% familiarity among consumers, At value for money Tesla stood 3rd at 20% as per consumer survey report, Top 3 locations are California, NY and Texas, Based on the growth in EV sales in the future and top 3 states Model X must be made available on show rooms in the West Coast, Texas, NYC regions, 1. Tesla motors provide destination charging in resorts, shopping mall and restaurants. Now customize the name of a clipboard to store your clips. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Social Media – Fast & Followers. In this business analysis case, Tesla’s products are within the automotive, energy storage, and energy generation markets. See our Privacy Policy and User Agreement for details. These range from short selling to star worship. One of the biggest sources in Elon Musk’s toolbox for such great success is an … Looks like you’ve clipped this slide to already. A paper looking at Tesla Motors Marketing Mix: Product, Place, Price, and Promotion. Introduction to Tesla, Inc. Tesla, Inc. (formerly known as Tesla Motors, Inc.) is an American automotive, lifestyle and energy company that was originally founded in July of 2003.The company launched its products specifically in the automotive industry and began to design and supply lifestyle products as well. Profitable products are the ones that provide value that customers pay for. Joseph Baker Erica Long Jithu KrishnanAsaf Korkut Salomon Camhi Melody Tang. Safe Harbor Statement ... Tesla’s ability to execute on its retail strategy and for new store, service center and ... Distribution & Marketing Combined Santa Monica Store . If you continue browsing the site, you agree to the use of cookies on this website. CEO on twitter. More the sales more benefit and vice-versa. Understanding Tesla ’ s outputs or products sold to target customers the wrong questions, such why! Marketing to them joseph Baker Erica Long Jithu KrishnanAsaf Korkut Salomon Camhi Melody Tang the top,. 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