An example of geographic segmentation may be the luxury car company choosing to target customers who live in warm climates where vehicles don’t need to be equipped for snowy weather. Geographic Target Audience Segmentation Factors: Place of residence (rural, urban). Certain examples of geographic segmentation are: 1. Generally speaking, the larger the business the bigger the areas you’ll be targeting. Nike is committed to inspire and innovate the life of athletes in many countries. Examples of these categorizations are age, race, socio-economic status, geographic location, occupation, and gender. If you’re targeting an area that is consistently hot, or perhaps for the duration of summer months you could get a bit more creative. The definition of geographic segmentation includes gathering and analyzing information according to the physical location of the target customers. Weather in a region keeps on changing and there have been climatic changes also. People living in urban, suburban, and rural areas often have contrasting wants and needs, so to make advertising more personalized, geographic segmentation makes sense. These demographic distinctions inform every part. This is because consumer needs and wants change with their age. It develops a marketing mix for their geographic segmentation, demographic segmentation, and psychographics segmentation (Coca-Cola Company 2011). The definition of overconsumption with examples. It consists of 62 different market … Big businesses with products that will have consumer hotspots in specific regions will also benefit. See their ads targeting Londoners and Brighton residents back to back above. The definition of target customers with examples. The marketing platform might focus their marketing efforts around urban, city centers where their target customer is likely to work. Small businesses working in localized areas will benefit immensely from targeting their marketing to just these areas. A great example of geographic segmentation is a clothing retailer that presents online customers with different products based on the weather or season in the region they reside in. This type of segmentation is mainly used by companies that are trying to focus on one particular area. By presenting more targeted ads, you’ll guarantee that more of your marketing budget is spent reaching relevant customers, and less wasted on those who have no need or interest in your product. A basic example would be if you were a restaurant offering Italian cuisine. An obvious example is a brand marketing lawnmowers to rural and suburban communities where most residents have yards and would need a lawnmower. Imagine you’re someone like Home Depot. Geographic segmentation is a marketing strategy that presents potential customers with targeted messaging based on their geographic location. Summer temperatures here are consistently above 95°F so the ad works really well. This scope includes the inhabitants of the world and the relationships we have with the environment. For example, Ice cream company and blanket marketing company. Some companies offer products that are specifically used in some … Geographic segmentation helps marketer draft personalized marketing campaigns for everyone. Examples of geographic segmentation. Seasonal offers tend to run for long periods, like the IKEA promotion above, which was marketed to British customers just as the summer kicked in. Hence simply having geographic segmentation will not be a good solution for a marketing company. Upsell Converted Users. This geographic data of regions across states can help you decide which areas are premium, why … Segmenting based on time zone. Learn how to effectively use geographic segmentation in your eCommerce marketing strategy. An international manufacturer of big four-wheel drive vehicles will achieve more sales targeting customers in rural areas than those who drive congested city streets. After all, with a wider potential audience, targeting each postcode individually simply won’t be cost-effective. One such example for this type of segmentation would be that of a vehicle dealer. However, they have now expanded to deliver to another nearby city, Brighton. Companies like Haribo that primarily sell gelatin-based sweets, use slightly adapted recipes to cater to the needs of certain demographics. Geographic segmentation is used by companies across many sectors, but it’s most useful to businesses selling goods that might be affected by changes in climate or local customs. By breaking down your customer base into groups, you can target your resources and ensure your audience receives the messaging that is most relevant to them. People living in urban areas have very different experiences than those in suburban, exurban, or rural regions. All rights reserved. Getting users to convert is great, but to grow your business you need repeat … https://www.yieldify.com/blog/geographic-segmentation-real-world-examples Geographic segmentation is a marketing strategy, whereby, prospective buyers are divided on the basis of geographic units, like cities, states, … While thick faux fur coats would not sell as much in equatorial regions as they would in temperate countries, there are geography-based differences that aren’t as obvious. Cookies help us deliver our site. Their base in 99% Muslim-majority Turkey, however, makes and markets only halal gummies, using bovine gelatine instead of the porcine gelatine found elsewhere. The size of the area you target should change depending on your needs as a business. Whatever the case, there’s an opportunity to use geographic segmentation to your benefit. The definition of price signal marketing with examples. Examples of such traits are social status, daily … The definition of brand status with examples. Examples of the marketing benefits of geographic segmentation are endless. A radius around a specific location. Home / Marketing 101 / A Simplified Explanation of Geographic Segmentation With Examples. A complete guide to the five stages of the customer journey. Season and Climate (winter, summer, spring). Geographic market segmentation can be done based on boundaries such as a country or a specific ZIP code, or based on the type of area with respect to the climate or urbanization. Market segmentation is such a powerful tool for reaching your customers in ways that feel relevant and useful to them. In suburban, exurban, or rural regions you enjoyed this page, please consider Simplicable. 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