In a report from BBC, it turns out that there's a very specific reason for that rounded M and it has to do with attracting the kiddos from a very young age. The McDonald's logo is symbolic of the arches that were the substance of the newly-constructed architecture of the first franchised restaurant in 1952. McDonald’s logo- History, meaning and the story behind it Posted on December 1, 2018 November 16, 2018 by Piyush Without any doubt, McDonald’s is the empire of the fast food world. McDonald's logo design is instantly familiar and represents more than fast food. One of the top brands on the planet, it's become a cultural icon synonymous with capitalism, globalisation and the wide-spread proliferation of American culture. Can you spot the hidden meaning in these 13 famous logos? The M is iconic now, but it wasn't always so. In the 1960s, McDonald's hired design consultant and psychologist Louis Cheskin to come up with a new logo, Food Beast reports. Some people dip McDonald's fries in their milkshake (Image: Getty Images) Read More Related Articles. After Ray Kroc took over the business in 1961, he incorporated the two arches to form … The McDonald’s logo has slightly changed over the years before they settled on what it still is today in 2003. Flickr: Mike Mozart. In the 1960s, McDonald's was ready to toss this specific logo in the trash and start anew after feeling that it wasn't on brand anymore.
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