This practice has been termed "panda diplomacy". In 1984, when pandas officially became endangered, China started giving them as loans (York, 2015, p. 8).
These bamboo-loving creatures are classified as "vulnerable" on the conservation scale, and were only found in conservations central China. By 1984, however, pandas were no longer… It lives in south central China. 215)., Panda diplomacy remains to be the most significant tool of China’s soft power diplomacy. This happened until 1984, when China changed how this was done. PDF | Applying a constructive journalistic paradigm, we examined how the Chinese media digitalized panda diplomacy on Twitter. Loans of giant pandas to American and Japanese zoos formed an important part of the diplomacy of the People's Republic of China (PRC) in the 1970s, as it marked some of the first cultural exchanges between the PRC and the West.
This is panda diplomacy at its most sophisticated and successful. In 2015, there are around 1,800 pandas… Then, hina based its foreign policy on, among other approaches, the “united front” strategy, which meant cooperation with the U.S., Japan, and European states against the Soviet Union. There are studies of public diplomacy instruments such as Confucius Institutes (Starr 2009; Yang 2010; Hartig 2016), the role of media in China’s public diplomacy , or the overall public diplomacy system (Wang 2011; d’Hooghe 2015), but so far little is known concerning how the concept of public diplomacy itself is understood in China. The change in the direction of “panda diplomacy” occurred after the outbreak of ideological disputes with the Soviet Union. The giant panda, Ailuropoda melanoleuca, is a bear. Until China decided to use them as a form of diplomacy, often described as "panda diplomacy". In the 1970s, China began showing giant pandas in zoos in the United States and Japan as a type of diplomacy. These efforts changed China’s role drastically in international affairs, from a bystander to an active rule maker (Zhu, 2010, p. Pandas have long hailed as the "国宝", or the national treasure of China. The panda also had a peculiar role in the Cold War period Soviet- … China later moved to the idea of loaning pandas with a ten-year loan period in 1984 (BBC, 2014), and this made panda diplomacy unique to this day as no one else, other than the Chinese government, is allowed to own one.
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